Storytelling in Science Communication: Using Principles of Story for Effective Talks, Posters, and Presentations
Holly Walter Kerby, Founder, Storyform Science and Fusion Science Theater
H. Adam Steinberg, Founder, Art for Science
The success of scientists, engineers, and medical professionals requires them to communicate to stakeholders, colleagues, and the public. To do this, they need communication practices that will help their audience engage, understand, and remember their content. This presentation introduces the Storyform method, materials, and tools, derived from the elements and principles of story, and demonstrates how they are used to create highly effective, exceptional presentations, slides, posters, and infographics. The presentation features multiple examples of work created by professionals from diverse fields and includes assessment data on the impact of Storyform on communication practices.